What is the Big Data Analytics?

I think I’ve told you before. that every year I give one of the subjects of Security and Privacy within the Master of Big Data Analytics taught at the Polytechnic University of Valencia But I’ve been asked. What’s that Big Data Analytics thing? So let’s try to explain it easily and with some examples.

What is the Big Data Analytics?

It is basically to do something with all the information we have in our organization which in principle seems not to be related to each other. I know you can think ‘man Carlos, in my organization we’ve had a lot of time with a management software that is able to help us in decision-making running a lot of information from different places… ‘and yes, that little part of Business Intelligence It’s the Big Data’s forehand, but let me tell you some examples to make it clearer:

Big Data in Health

We comment on the potential of Big Data in Health when we speak about data donation, remember?, then GMV, the company where I work, a Big Data project with the Galician Health Service (SERGAS) to detect rare diseases or epidemics. What has been done is automate and connect a lot of data sources than before

were decentralized as they can be the pharmacies, the income in the emergency, the visits to the head doctor And with all this we can see that if for example I went to the pharmacy without going through the outpatient’s office because I had a headache, another guy went to the outpatient’s office because he had a headache, a few more have bought Ibuprofen for the same reason and this does not match the usual sales of analgesics at this time of year… because something happens, a new flu epidemic may be coming, for example, so that raises an alert at some checkpoint.

Big Data on our day to day

But You didn’t know that The Ingles Court sells Teslas? Well, yeah, actually, it’s been several years. flirtingwith the sale of cars, but you don’t know it because you’re equal to pelao that I! jajajaja, let me explain to you: You know the English Court Card, right? mola because you can buy and charge it the following month without interest and also the parking is free… since the shopping centers of the English Court are always in city centers more or less complicated to

parking because a lot of people use it for that purpose. The point is, When you go into the parking lot on the ticket you get your license plate… and then when you pay with the card to have the bonus parking already have that relationship… with your license plate you know how long your car has, what car you have and more or less every time you change it, so you can have an idea of what money you throw at the car change and every time… and with that and your shopping extract you can come to know if it makes sense that along with your shopping extract you get advertising about Tesla or if on the contrary they must send you

simplicity about fashion, beauty or consumer computer as is my case.

The NSA and the Big Data

I’m sure you’ve heard of the NSA and Edward Snowden which is the hacker that leaked many of the NSA’s plans to spy on the rest of the world and not only on the enemies of the United States, but also on the allies… in case they ever ceased to be (already, it’s very strong). The thing is, with Snowden’s leaks, a lot of projects were discovered. the NSA and they used Big Data Analytics for, according to them,

combating terrorism. For example, one of the projects called X-KeyScore He did precisely that, capturing sessions of different messaging protocols and different email providers to try to detect possible terrorist acts following this scheme:

The idea may be good or bad, but the problem is that they were all spying on us… and I have friends who say they don’t care that the NSA reads their e-mail because they have nothing to hide, but precisely because you have nothing to hide and you’re not a suspect should not read it. In my presentations I always set the same example: I don’t stop the police on the street to get caught because I don’t look too suspicious to carry illicit substances or weapons, but they do stop those who look suspicious, right? For the same should happen with the email and the other electronic communications.

Big Data in China

Or Big Data is also being applied in countries like China where you already know that it rules a regime with quite limited freedoms (to say the least). Because in China they use Big Data Analytics techniques to correlate what children publish on the different social networks, the books they take from the library and other unrelated sources to advance political ideas and * in theory * to be able to truncate the careers of children who are not going to be faithful to the regime when they are older… 1984 of

/ George _ Orwell «> George Orwel where the concept of Big Brother was first defined… the novel was written in 1949 and if you read it today it still looks like a current novel.

Well… This is what we talked about in my subject., in addition to talking about Intrusion Test and see how an Intrusion Test could be performed to an internal platform and what precautions to take before putting a new infrastructure into production, so if you’re interested in the idea and you’re from Valencia or you can come to the Master’s degree, don’t hesitate to go through http: / / bigdata.inf.upv.es / and aim at next year’s call! It is a specialty with a lot of future, big companies and above all the banks have been

you making Big Data to get more value from all your data and even sharing data between entities with a kind of ‘Open Data‘just so you can draw better conclusions, so if you like statistics and data analysis, don’t hesitate to perform the Master’s.

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